WHERE entrepreneurial culture meets
business investment rigor

Our team of expert coaches specialize in guiding product professionals through the complex journey of product and business success. With over 30 years of experience and a wealth of knowledge across various industries and markets, our coaching will help you achieve sustainable success and drive your career to the next level.

Executive Leadership Coach - Lance G. Douglas

Lance is an experienced executive and entrepreneur with a passion for helping organizations achieve their full potential. With over 25 years of experience in executive, product management, strategy, and innovation roles, Lance has developed a unique coaching methodology that combines entrepreneurial culture with investment rigor to drive measurable results for clients.


As the Head Coach at CPO.ONE, Lance is dedicated to helping individuals and organizations develop the skills and strategies they need to succeed in today's fast-paced business environment. He works closely with his clients to identify their unique challenges and opportunities, and then develops customized coaching programs that are designed to drive real results.


Whether you are looking to develop the next generation of product leaders within your organization, create an entrepreneurial culture, or drive cross-functional collaboration, Lance and his team of experienced coaches have the expertise and knowledge to help you succeed. With a focus on practical, actionable strategies, Lance's coaching programs are designed to deliver tangible results that will have a measurable impact on your organization.

Lance Douglas, Head Coach

Lance Douglas, Head Coach

30 years experience building technology businesses in CxO, engineering, and product roles.
Senior Product Coach - MAX KOTOV

Max is an established product leader with a proven track record in steering teams towards innovative solutions and operational excellence. His expertise lies in translating complex technical challenges into streamlined, user-focused products.

Max's career includes significant stints at leading companies like Raptive, Drizly, and Wayfair, where he honed his skills in driving product development and strategy. Known for his user-centric approach, Max excels in enhancing user experiences through technology, making him an ideal coach for those aspiring to excel in product management. His guidance is rooted in practical, real-world experiences, offering invaluable insights for developing effective product management and cross-functional leadership strategies, fostering professional growth.

Max Kotov, Senior Product Coach

Max Kotov, Senior Product Coach

Years of cross-functional experience leading customer-value outcomes at planet-scale brands.

CPO.ONE is a division of Spearstone, Inc.  Spearstone is a company dedicated to building great businesses and the people who lead and grow within them.